If you’re trying to design a Pride campaign so that it offends no one you’re doing it wrong. There is no conversation without controversy. Companies don’t need to partner with huge national brands or well-known organizations to make a difference. The idea of making a material impact on the lives of others in your community has never been more in vogue. Millions of Americans came together to support restaurant workers, DJs, and others in their community out of work. The pandemic and racial reckoning shifted attitudes across the US. Start with your employees and begin the conversation way before June 1.ĭon’t have queer employees? Start there.
Instead, they should: Engage Real-Life Queer Folk Where They Live and Work So, should companies give up on Pride? No. Youths and their brand of front-facing, self-deprecating comedy, practiced by all ages, simply aren’t tolerating it.
